29 Mule Team
Branding Design Exercise
As a design exercise, I created a branded business system for one of my favorite cleaning products.
I wanted to create a bold design that captured some of the “Old West” nostaglia of the 29 Mule story and frontier mining, while also being modern and forward-thinking.
I began this project with pencil thumbnails for ideas of a logo a design elements. After developing a logo and color palette, I designed the various business products.