Denise NadalProduct & Design

Denise Nadal
Product & Design

I love solving problems and helping people through good design

Photo of Denise Nadal

About Denise

Hi I'm Denise and I want to make the world a better place through design. I'm passionate about creating beautiful, delightful, and functional experiences that are accessible to anyone. Nothing makes me happier than seeing people enjoy using the sites and products I've built and designed.

I started my career in design as a freelance Illustrator, pivoted into Web Development, and dipped my toes in Front-end Engineering. Now I'm focusing on UX Design and Product Management because I'm happiest when I'm thinking about how to deliver value to customer and designing solutions that are functional, feasible and delightful.

I'm always open to learning about new opportunities to grow.


  • Designing intuitive & interactive experiences
  • Blending business value with customer satisfaction
  • Analyzing how people use products and services
  • Designing better workflows for users and teams
  • Learning new technologies, techniques & skills
  • Staying organized and To-Do Lists!
  • Making users happy
  • My 2 beautiful cats!



Pointman Product Manager & UX Lead

Assist with managing product backlog and writing feature requirements for multiple desktop and mobile apps for HVAC contractors. Led user research and design during a pivot to build a new UI for the Pointman app. Later joined an innovation team focused on discovering new product opportunities.

  • Use product analytics to track user engagement and feature performance
  • Design new features and define product requirements
  • Build wireframes & prototypes in Sketch & InVision
  • Facilitate customer discovery sessions, design workshops, & lean experiments
  • Create user personas, customer journey maps, workflow diagrams
  • Design new mobile-first UI and user workflows for existing Pointman app
  • User research, competitive analysis and opportunity mapping for new products
various screens

Features Designed

  • Customer Screens
  • Mobile First Navigation System
  • Guided Technician Experience
  • Job Scheduling Experience

UI/UX Engineer Front-End Engineering & UI/UX Design Pointman

Front End Engineering and UI/UX Design for the Pointman app, a suite of field management software and mobile app for HVAC contractors.

  • Built wireframes & prototypes in Sketch & InVision
  • Performed user testing of future designs and existing features
  • Facilitated cross-functional, collaborative design & research processes
  • Facilitated story mapping workshops for engineering team
  • Developed a Sketch UI library to accelerate the speed of creating prototypes.
  • Created design delivery process to ensure each project has a single source of truth.
reporting dashboards and more

Features Designed

  • Reporting Dashboards
  • Job Quote & Invoicing System
  • Customer Screens
  • Invoice Templates

Dixie State University Web Designer & Developer Design & Development

Lead designer in charge of developing new themes, templates, designs and layouts in WordPress for use on Also serves as lead developer after our webmaster, developing web apps and services in php, javascript, jQuery, & Angular and working with REST APIs and databases.

As designer, pursues user-centered design daily and regularly conducts user testing and monitoring analytics. Develops guides, tutorials, reusable design assets and policies to improve workflow and design consistency. Developed all the content on the DSU Web Services website

Works closely with webmaster to train and lead a team of 7-8 junior-level developers and designers as well as organizing team projects.

Dixie State University Team Lead/Head Intern Content Management & Migration

Led a team of 5 - 8 junior-level web developers in migrating content to a new CMS (Wordpress); creating new content and updating code to HTML5/CSS3 web standards and implementing new branding and style guide.

Served as a liaison between project managers, clients and the developers, communicating goals, deadlines and identifying issues. Trained new developers in WordPress, following the site style guide, and coding as needed.

Addressed user feedback and improved UI/UX based on user input. Problem-solving and troubleshooting issues on a daily basis, as well as continually analyzing ways to improve site functionality and UI/UX.

Spilker Custom Homes Site Redesign, SEO & E-Marketing Campaign

With project partner, Drew Adams, designed and implemented a new clean and modern site targeted towards our client's target demographic, utilizing user feedback to optimize UI/UX. Implemented onsite and offsite SEO & E-Marketing tactics including optimizing keywords, SERP results, creating infographics, newsletters and youtube videos. Used social media channels to reach target audience and generate leads.

image of Spilker Custom Homes site redesign & rebrand

Denise Nadal

Want to hire me? Send me a message or find me on facebook, linkedin, zipRecruiter, or indeed. You can always email me at if you want to chat!